Beauty / Makeup

Mascara Pronounced Dead at NYFW

Jason Wu backstage beauty

Jason Wu backstage beauty

Forget the long, lush lashes you strive to achieve with your magic mascara wand. This season, designers ditched the ceremonious charcoal coating altogether, opting for a more natural look. Lashes were left bare in favor of groomed brows at Zac Posen, Marc Jacobs, Prabal Gurung, and Proenza Schouler. Jason Wu, after two seasons of defined eyes on the runway (not to mention the debut of a beautifully pigmented makeup line for Lancôme) went back to basics with barely-there lined eyes.

Dare we defy the rules of evolution and abandon the heavily coated, wide-eyed look for a subtler, and maybe even sexier approach to beauty? If it means hitting snooze for another twenty minutes, you bet.


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